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The word that is included in my brand's name.
Does it mean that it´s gonna be a bigger or more important role than the other two sections of my brand?
No, not really…
I felt like it brings everything together and shows how I feel and think about certain developments and decisions in the automotive industry, as well as whenever I feel the need to talk about a specific car model or brand that makes me think: “You have to put your take, your taste and your perspective on it!”